Nowadays, businesses across the world use email marketing to stay in touch with clients, both prospective and current. Emails, for professional communication, are designed in HTML. Thanks to the development of technology, people can choose from a range of clients, to read such mails. When you use HTML to develop an email, you should make sure its appearance remains correct and the same, across email clients. If you do not know how to use HTML, then you can always choose free email templates available on the Internet. These templates are developed in HTML and can be personalized to suit your requirements.
Before you send emails to clients, you have to be careful about a few things. To begin with, subject lines of your emails must be relevant and catchy. Once they read the subject, your clients should open the mail without hesitation. Subject lines play a direct part in opening rates. Therefore, spend some time and come up with a good catchy subject line. The next thing you should be careful about is whether the email has enough white space or not. White space is important because people do not like to read large chunks of information all at once. Hence, make sure you separate your text into paragraphs and add enough white space.
You can always go that extra mile to make your email more readable. In other words, use bullet points, instead of paragraphs. This will make it easier for your clients to read the content. Bullet points help to maintain the flow of your email. With bullet points, you can be sure that your clients will read the entire mail. Your email should be in the format widely used and accepted. Your clients may use a range of devices to read your emails.
Hence, it is essential for you to use a format that has universal compatibility.
Every email you send to your client should be specialized, meaning, have a theme for every email. When you have a theme, you can focus on it thoroughly and supply content accordingly. Your clients will also have no trouble reading and understanding what you intend to communicate. Theme-based emails will not be overloaded with information and will be clear.
There are lots of free templates available, so ensure you choose one that is on a par with the content. The template should reflect your organization’s brand. A good email template is a mix of quality design and content.
Jamie Colbs is a best practices activist and advocate for Benchmark Email ( http://www.benchmarkemail.com/email-marketing/html-email-templates ) a leading Web and permission-based service for sending email newsletters.